Using Data to Drive Problem-Oriented Campaigns by Elizabeth Windram

In her role as CMO for Uber Mobility, Elizabeth is focused on driving problem-oriented campaigns to keep the supply of Uber drivers and the demand for Uber rides in balance.

Diving into the ways data influenced campaigns while she was at JetBlue and at Uber, Elizabeth provides insight into a number of strategies that are only possible with strong data practices and gives a peek into Uber’s Work That Works 360 campaign.