Data-Driven marketing within arm’s reach

Use Cases for Mozart Data

How can data analysis in marketing help marketers take their performance to the next level?

Every expert marketer knows just how vital marketing analytics is when it comes to making data-driven decisions. When you introduce the right data tools to marketing, you’re able to perform impactful analysis and take innovative steps with the team you have.

The Problem

While every marketer knows that data can and should be a driving force behind growth, most marketing teams — internal or at an agency — struggle to harness the full potential of their data.

Data tasks can take too long, impeding the “actual” work marketing teams need to focus on. This is especially true when measuring against KPIs, and reporting involves copying and pasting data from various sources into one Google Sheet, then manually adjusting the structure of data to combine it before analysis even starts.

See how all teams benefit from centralized, organized, and reliable data.

Group 42

The Solution

With Mozart’s modern data platform and expert data analyst support, marketers can make better use of their marketing data and get more out of their insights and reports. How?

Analyze your marketing data in one place

No need to fumble with scattered spreadsheets, old accounts, and forgotten passwords. Simply take advantage of our 400+ no-code connectors enabling you to extract data from every possible source, like marketing tools, Google Analytics, payment solutions, and CRMs.

Drive growth

Marketing data integration can help you to act faster on your marketing activities. Instead of just reporting on them, find better ways to personalize your campaigns, improve product adoption rates, locate and exploit the highest ROI channels, and craft better buyer personas – all while cutting down unnecessary expenses.

Save time on reporting

Push cleaned data to your preferred BI tool or sync it to Google Sheets. Your data automatically refreshes so you can save time on manual pulls and focus on impactful analysis.

Use Cases for Mozart Data

Path 504

Segment users for personalized campaigns

Path 768

Track campaign KPIs

Path 703

Identity channels that produce the highest ROI

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Data analysis

Is Steph Curry a Good Shooter?

This post was written by Mozart Data Co-Founder and CEO, Peter Fishman.  In 2015, I became a season ticket holder


Everyone Uses Data

This post was written by Shai Weener on Mozart’s data analyst team.  I was on a hike through the Marin