Data-Driven marketing within arm’s reach
Use Cases for Mozart Data
How can data analysis in marketing help marketers take their performance to the next level?
- Analyze all your marketing data in one place
- Save time building comprehensive reports
- Drive revenue with better campaign performance analysis
- Give all marketing team members access to the same reliable data
- Measure progress against KPIs and justify marketing spend
- Solve attribution problems and analyze the entire customer journey
- Work with data — without requesting engineering resources
Every expert marketer knows just how vital marketing analytics is when it comes to making data-driven decisions. When you introduce the right data tools to marketing, you’re able to perform impactful analysis and take innovative steps with the team you have.
The Problem
While every marketer knows that data can and should be a driving force behind growth, most marketing teams — internal or at an agency — struggle to harness the full potential of their data.
Data tasks can take too long, impeding the “actual” work marketing teams need to focus on. This is especially true when measuring against KPIs, and reporting involves copying and pasting data from various sources into one Google Sheet, then manually adjusting the structure of data to combine it before analysis even starts.
See how all teams benefit from centralized, organized, and reliable data.
The Solution
With Mozart’s modern data platform and expert data analyst support, marketers can make better use of their marketing data and get more out of their insights and reports. How?
Analyze your marketing data in one place
No need to fumble with scattered spreadsheets, old accounts, and forgotten passwords. Simply take advantage of our 400+ no-code connectors enabling you to extract data from every possible source, like marketing tools, Google Analytics, payment solutions, and CRMs.
Drive growth
Marketing data integration can help you to act faster on your marketing activities. Instead of just reporting on them, find better ways to personalize your campaigns, improve product adoption rates, locate and exploit the highest ROI channels, and craft better buyer personas – all while cutting down unnecessary expenses.
Save time on reporting
Push cleaned data to your preferred BI tool or sync it to Google Sheets. Your data automatically refreshes so you can save time on manual pulls and focus on impactful analysis.
Use Cases for Mozart Data
Segment users for personalized campaigns
Track campaign KPIs
Identity channels that produce the highest ROI
Become a data maestro
7 Key Benefits of Integrating dbt into Mozart 🚀
We integrated dbt Core into Mozart as another transformation layer, paired with our existing SQL-based transformation layer. dbt is a great tool that allows data teams to collaboratively build, test, and deploy data models. Now organizations have maximum flexibility to run the data models they want in a single pipeline
Data Warehouse Solutions
Discover the best data warehouse solution for your business. Increase data accessibility and analytics capabilities with Redshift, BigQuery, and Snowflake.
Data Strategy for Marketing Agencies
Unlock the power of data with a strategic approach for marketing agencies. Improve client reporting and analytics with a data strategy for marketing agencies.
