Establish a Data-Driven Marketing Strategy

The one-pager contains the information you need to become more data-driven, including thoughts on data culture and technical goals, as well as the outcomes you can expect from a data-driven marketing strategy.

Topics include:

• Creating a data-focused culture

• Establishing a “universal source of truth” with your data

• Better assessing campaigns and user behavior

• Determining the right KPIs for your marketing goals