The 2024 Insights Playbook: Fueling Growth in an Uncertain Economy

Trusted by data-driven companies

Whether you’re feeling confident about the state of the economy or are worried about how larger trends are impacting your business, check out our playbook and pick up practical strategies to better leverage insights to drive your business.

Topics include:

The equation of your business — writing it down and using it
Assessing how the economy should impact your business
How to set up flexible, effective reporting
Run smarter campaigns and optimize go-to-market strategies
Product development without wasting resources — what’s worth the squeeze?
Leveraging insights to keep your customers happy

You can view an excerpt from the playbook below.

Run smarter campaigns and optimize go-to-market strategies

For companies selling to consumers, anything that would help with targeted advertising in that sector is valuable to include in a customer table.

Our customer Zeplin analyzed their customers’ journey, including acquisition channel, product usage data, and sales touchpoints to determine who should be counted as a true self-serve customer and who should be counted as sales-assisted. From there, they added data on the customers’ traffic profile, company size, and company growth to build better profiles for marketing and sales activities.

Mozart can help you turn raw data into actionable insights — schedule a call to see how

Why companies trust us

“Mozart was super simple to set up! Our production database and segment events were populated in our new data warehouse (that Mozart provisioned for us) just minutes after signing up. Without Mozart, it would have taken us days to weeks to get everything set up and working well together.”

“It's fantastic not to worry about managing our own data infrastructure. We can rely on the Mozart team to keep our data infrastructure live and reliable. We also are able to save money over rolling all of our own infrastructure.”

“Before Mozart we had data from numerous SaaS tools and paid databases that we could only join in Excel. With Mozart we got a clean SQL database with all of our data without spending any engineering time. Overnight our analytics went from a D to an A+.”