Customer engagement is a top priority for many of our own customers, so we’re excited to announce our partnership with Braze.
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands. With Braze, companies can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. When paired with a modern data platform like Mozart, it’s possible to operationalize Braze data to help the rest of your business.
Powering Lead Generation Campaigns
Braze allows you to easily create cross-channel campaigns with dynamic audiences. You can assemble an audience and use drag-and-drop tools to set up custom journeys for those audience members. This is an incredibly powerful feature for businesses of all sizes.
Braze can ingest data from a number of sources, including CSVs and APIs from other tools, to help build those audiences and campaigns. They also include pre-built segmentation filters to remove some of the manual work from that process. These features make it possible to test different strategies and seek out ways to optimize your campaigns.
Take those campaigns to the next level when you pair Braze with Mozart Data. Mozart data offers modern data stack tools to help you combine and organize your data for analysis.
You already have a great deal of historical data — performance metrics from previous marketing efforts, CRM and CMS data on user or lead engagement, and purchasing data in your payments solution like Stripe. If you’re a SaaS company, you likely have a great deal of additional user behavior data in some sort of product database.
With Mozart, you can seamlessly combine that data and get a head start on segmenting your target audience and determining the messaging that is most effective at driving the behaviors you want. From there, you can use our Braze integration to load that data into Braze, where you can operationalize it and get started with great campaigns faster.