Data Transformation in Business Intelligence

Ensuring your data is reliable and prepped for analysis

The fastest way to set up scalable data infrastructure.

Everything you need to organize your data and prepare it for the BI tool of your choice.

Additional Resources

QuotaPath Implements an All-in-One Data Stack and Starts Leveraging Data Across the Organization

The Start-Up's Guide to a Modern Data Stack

The Right Time to Build a Data Stack

In today’s competitive business landscape, data plays a pivotal role in making informed decisions. Organizations that harness data across various aspects of their operations gain a significant advantage. By relying on concrete evidence and facts, businesses can steer their processes and goals effectively. Fortunately, advancements in Internet technology have led to the development of powerful software tools that make data collection easier than ever. Business intelligence tools, coupled with data analysis, can unlock valuable insights and pave the way for future success.


While data is essential for peak performance, dealing with large datasets can be overwhelming. Unorganized and chaotic, extensive datasets often present challenges. Additionally, certain data mining software solutions require specific formatting, rendering vast amounts of data useless if not structured accordingly. Lastly, relying on customer-entered information introduces inconsistencies and data gaps. To mitigate these issues, businesses must incorporate data transformation techniques. These techniques can be applied in data warehouse analysis or machine learning tools, enabling organizations to gain meaningful insights and recommendations by continuously feeding data over time.


Companies obtain significant benefits from undergoing a data transformation process. Leveraging a robust data transformation tool, such as Mozart Data, streamlines and manages data collection for successful analysis and interpretation. In simple terms, data transformation involves restructuring and enhancing the accessibility of raw data, enabling efficient analytics. By utilizing data transformation techniques, businesses can unlock the full potential of their data and drive better decision-making.


For a more comprehensive understanding of data transformation, consider the definition provided by our team at Mozart: “Data transformation involves changing the structure and accessibility of raw data to be more organized so you can perform analytics efficiently.” This explanation highlights the importance of organizing and optimizing data for effective analysis.


Businesses employ various approaches to achieve data transformation. Some utilize data transformation techniques within data warehouse processes, while others integrate these techniques into machine learning platforms. Regardless of the specific context and application, data transformation offers substantial benefits across the board. By embracing data transformation, organizations can unlock new possibilities and elevate their business operations.


In the era of data-driven decision-making, businesses must harness the power of data transformation. By utilizing effective data transformation techniques and tools like Mozart Data, organizations can streamline data collection, organization, and analysis. This process empowers businesses to extract valuable insights and optimize decision-making processes. Prepare to take your business to new heights by capitalizing on the transformative potential of data.

What is Data Transformation?

If you’ve been wondering about the concept of data transformation, you now have a general understanding of the term and a vague idea of its purpose. However, let’s delve deeper into what data transformation entails. In essence, data transformation is a broad term that encompasses the process of cleaning up and preparing data for analysis. It involves various specific types and processes that enable businesses to leverage data as a tool for improvement and growth.


When utilizing business intelligence tools within your organization, you likely gather data from multiple touchpoints associated with your operations. You might have imagined that you could simply import this data into a BI tool with a quick drag-and-drop. Unfortunately, data is often plagued with errors, inconsistencies, and lack of standardization, which can lead to misleading or skewed results. This is where data transformation steps become indispensable for businesses. By applying these steps, you can transform the data you have at hand into a usable and valuable asset.


Irrespective of the specific BI tools you use in your business, data transformation typically encompasses the following essential tasks:


  • Deduplicating reports
  • Unifying conventions
  • Making changes to clean up data so it is free of errors, and so formatting is consistent and compatible with the chosen BI tool


For any of the above tasks to happen in a useful way, you’ll want to consider using data transformation before you load your data into a BI tool. Mozart exists for this purpose — to help you leverage a data transformation layer between collection and analysis so that the data you work with is clean. Businesses that use Mozart have options for data transformation. They can:


  • Use ETL (Extract-Transform-Load) for transforming data before it is loaded (via Fivetran). Data transformation in ETL allows companies to transform data before it is ever loaded into a BI tool.
  • Use Mozart Data’s own proprietary, SQL-based data transformation layer for transformation in a data warehouse format.

Data Transformation In Data Analytics

When dealing with data, especially large datasets, it’s common for it to be disorganized and messy. If the data you’re trying to analyze is missing or improperly formatted, it can render it useless when fed into a business intelligence (BI) tool. The inability to read the data can result in the tool being unable to derive any meaningful insights or, worse, producing inaccurate results. This is where data transformation in data analytics becomes crucial. The transformation process is essential to give your data the ability to convey meaningful information.


To ensure that your BI tools can effectively read and analyze your data, it’s important to rely on data transformation in the data preprocessing stage. Centralizing, organizing, and analyzing your data before diving into the analysis process ensures accurate and reliable results. While some may choose to use tools like Excel for data transformation, relying solely on such basic tools introduces a high potential for human error. Opting for a dedicated data transformation platform like Mozart Data is a safer and more efficient choice.


Designed specifically to clean up data before data mining and other analytics processes, Mozart Data can swiftly and effectively organize your data. As a centralized, organization-wide tool, Mozart serves as a universal source of truth, holding centralized data that can be used for automated reporting, data preparation for analysis, and machine learning, and freeing up valuable time and energy for analysis rather than data maintenance. Mozart also offers proactive data quality checks, error identification, and fixes through data alerts and transformation tests, preventing end-users from working with flawed data.


The advantages of leveraging data transformation, particularly with a resource like Mozart Data, are numerous and diverse, regardless of the specific BI tool you use or the ultimate goal you have for data transformation. Whether you’re performing data reduction in data mining, data transformation in machine learning, data transformation in statistics, or data transformation in data science, it’s vital to ensure your data is in a good state before applying advanced techniques to extract meaningful insights. For further evidence of the benefits, take a look at how LeanData chose Mozart to consolidate their tools, automate reporting, foster collaboration, and more, here.

Business Intelligence Strategy

In addition to streamlining data processes and improving efficiency, Mozart Data catalyzes the crafting smarter and more refined business strategies. Adopting a data-driven business intelligence (BI) strategy provides a powerful means to understand your audience, evaluate the performance of your decisions, and iterate on your efforts to drive future improvements. When combined with the right BI tool, Mozart empowers you to leverage clean, organized data within robust business tools, enabling a comprehensive understanding of what works and what doesn’t, and ultimately helps to pave the way for your business’s success.


While Mozart Data may initially seem like a precursor to a BI tool, it is, in fact, a BI tool itself. For customers who do not have their preferred BI tools in place, the company offers a Metabase account. By utilizing Mozart Data in conjunction with Metabase, you can harness the full power of Mozart’s Extract, Transform, Load (ETL) functionality and data transformation capabilities, coupled with a powerful business intelligence tool. This combination equips you with meaningful and impactful insights, empowering you to shape your business strategy and forge a smart path forward.


An additional benefit of Mozart is its ability to foster data democratization. All too often, data within companies is collected, stored, and utilized within departmental silos. Each department has access to and utilizes only the data collected from their specific customer touchpoints. In contrast, by organizing and consolidating data with Mozart and inputting it into a unified BI tool, the entire organization can benefit from a wealth of information and gain deeper insights into customer behavior and overall business performance across all aspects, not just individual specialties. By embracing a data strategy that encompasses the entire company, you empower the organization to grow as a cohesive whole, leveraging collective intelligence to drive success.


Unlock the full potential of your business with Mozart Data. Streamline your data processes, drive smarter strategies, and foster a culture of data-driven decision-making across your organization. By utilizing Mozart’s comprehensive suite of tools and empowering the entire company with a unified data strategy, you can unlock new growth opportunities and achieve unparalleled business success.


Take steps towards becoming more data-driven and have a conversation with someone from our team