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Business intelligence

How DTC Brands Can Level Up Their Data-Driven Marketing

All marketers have access to some level of data reporting — but that doesn’t mean they know what to do ...
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Nine Best Data Security Practices for Managing Customer Data

What is data security and privacy? Data security is the practice of protecting sensitive data from unauthorized access, malicious attacks, ...
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Data analysis

Taking Action with Data to Survive a Downturn

We’ve written previous posts in this series on measuring what matters in a down market and using data, not moving data. It’s important ...
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Modern data platform

Designing a Simpler, More Accessible Modern Data Platform

Creating a data pipeline for the first time can be daunting, but the look and feel of a product can ...
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Best Data Extraction Tools of 2022

To populate your data warehouse with accurate and actionable data, you first need to extract that data from the applications ...
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Data analysis

Using Data, Not Moving Data

With the global economy facing increasing uncertainty, we’re publishing a series on using data to help your company survive.  In ...
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Data analysis

Faster Horses

There’s a classic line (attributed to Henry Ford) I’ve heard dozens (maybe hundreds) of times — “If I had asked ...
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Data analysis

Measuring What Matters in a Down Market

The old saying of “a rising tide lifts all boats” hides an ocean of insight. It cuts through the boasts ...
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Why Data Extraction Is Important

Your business is collecting a lot of data, and it’s stored in platforms used by teams across departments. These platforms ...